Some tunes need to ferment, rot, and then come back clean. Originally written and demoed in 2008, the first version of this parting-shot flex of a dis-track, aimed at no one in particular (maybe?), was originally inspired by “it's Brittney Bitch”'s juicy relationship with her parents and TMX's obsession with all of it. But this one evolved into something with a clearer target (maybe?) and a little more swagger & bite – because sometimes we gotta let the ego off-leash and see what happens, just to get it out. Maybe. 

I've had the Beastie Boys, Jack White / White Stripes, and RATM on rotation in my core playlists for the last 20 years. Which might explain the driving bass line, power-riff and boom-bap of sound the alarm. I especially dig the way the bridge hits here. The lyrics are a straight up shot across the bow at the Svengali's we all encounter, who swing their plots and opinions at us like a bag of hammers. And unfortunately hammers can do damage. In response, visually I imagine a virtual Russell Crowe, as a circa 2020's Maximus Decimus Meridius, circling his opponent in the dust of the Colosseum – are you not entertained?!